Price Point Has No Point

I recently saw a popular fashion expert on television talking about what she knows best–fashion–where she said There’s a perfect black pant for every price point.

There’s also a perfect solution for every grammar problem–well, maybe not every grammar problem, but there is for this annoying one. Is the price point the point at which we have a price? Then isn’t that just called the PRICE? Or is the price point a price range? If it is, then maybe we should call it a price range.

It sounds as if, once again, some middle manager somewhere came up with a term to make the graphs and charts in his reports sound more important. But what does that say about the rest of us who mimic this absurdity?

If it’s a price range, then say price range. If it’s a price, then say price. Those words have been in our vocabulary for quite some time, and they’ve served us quite well.


Sherry’s Grammar List and Paul’s book–Literally, the Best Language Book Ever

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