A true optimist sees opportunity during times of despair, so perhaps the marketing world has a few optimists.
Given the state of the economy, most retail outlets (Walmart aside) are suffering through difficult times, but a couple of companies are trying to sell their products as affordable alternatives—even going to the extreme of directly correlating their products to the word economics.
Mazda is running a sales campaign that uses the term Mazdanomics since their product is fuel efficient and affordable, and DiGiorno Pizza (It’s not delivery–It’s DiGiorno fame) has coined the awkward term DiGiornonomics.
Even an optimist might have a tough time thinking that’s going to catch on.
Paul’s book–Literally, the Best Language Book Ever