The economy is a very serious problem now, but I’m going to talk about a much less serious problem—our obsessive use of the term credit crunch.
Credit crunch is everywhere. During car commercials (local or national), I hear that you shouldn’t let the credit crunch keep you from buying a car. On the local news, I hear about how the credit crunch is hurting small business owners. On the national news, I hear about how the credit crunch is affecting the economy. On the street, I hear people talking about bailouts and the credit crunch.
I have on question: Does anyone know what credit crunch means? It’s hard to imagine that a very complicated national problem that has world-wide economic implications—a problem that the greatest economic minds on the globe are debating how to address—can be reduced to a two-word term that says it all–credit crunch. Somehow, that’s what we’ve done.
Speaking for myself, I’d prefer hearing a little more detail about the problem and what the potential solutions are rather than yet another mindless catch phrase.
Paul’s book–Literally, the Best Language Book Ever