Everything Language and Grammar

Comfort-Coated Goodness

Posted by languageandgrammar on July 9, 2009

I doubt that many people who started on the career path of marketing ever dreamed of the day when they would need to promote a laxative, and it’s not exactly the type of product that’s easy to market. We know what it’s for. We know what it does. We don’t need (or like)  to talk about it.

Having said that, I think that Dulcolax could have done a better job of separating their fine product from the competition other than saying that the pill is comfort coated.

I have nothing else to say on the topic–other than to say that I’m surprised that you can buy laxatives from Amazon.com.

–Paul

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