By Paul Yeager, author of Literally, the Best Language Book Ever and Weather Whys: Facts, Myths, and Oddities

I know I’m in the minority here, but think about it: Are commercials during the Super Bowl really less annoying than commercials during the rest of the year?

No, of course not. Sure, we’re seeing them for the first time–of many–and advertisers have somehow duped us into thinking that they’re must-see tv, but they’re commercials–plain and simple.

Do what you do normally during commercials–grab a snack, phone a friend, flip a channel, or go to the bathroom. But, please, I’m begging you, don’t make them seem like the show itself.