IBM is, of course, known for many things, not the least of which is, as they say on their Web site, integrating “hardware, software and IT services into business solutions to meet your goals.”
As such, I’m sure that they’re intimately familiar with–and have probably contributed to–many of the trendy words, phrases, and expressions that have seemingly swallowed the business world. These include some entries that I talk about in one of the chapters of the book, such as “Think outside the box,” “efficiency,” and “skill set,” but it’s nice to see that even they see the inanity of much of what is said in offices.
I’m referring to their recent commercial that mocks workplace behavior, including the emphasis on processes and efficiency. They even show a group of workers lying in a room, “ideating.” The supervisor in the commercial was not impressed with the process, but I was impressed that IBM was willing to have some fun at the expense of the business world.
Paul’s book–Literally, the Best Language Book Ever