Tag Archives: IBM
Smarter Planet; Dumber Advertising
It must be something about companies with initials for names since both IBM and BMW are producing “smarter” products. In fact, IBM, which always has grand plans, wants to make the entire planet smarter. Smart, as an adjective, typically means … Continue reading
Posted in grammar, language, writing
Tagged advertising, BMW, grammar, IBM, IBM Smarter World, language, marketing, Smarter, writing
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Ideation and Ideating
I wasn’t paying much attention to the television, but when I heard a guest on an MSNBC broadcast say ideation, it grabbed my attention. The exact quote was There is a lot of ideation out there. I’m not sure of the … Continue reading
IBM Gets It
IBM is, of course, known for many things, not the least of which is, as they say on their Web site, integrating “hardware, software and IT services into business solutions to meet your goals.” As such, I’m sure that they’re intimately … Continue reading