Yellowbook It

I recently wrote a post about the expanding usage of google it (Googled It on Youtube), but now Yellowbook is actively trying to turn the name of its company into a verb by suggesting that people should yellowbook it when online.

I understand why the Yellowbook marketing team suggested this promotion. Yellowbook is often thought of as just a phone book, and they want to develop a stronger online presence. What better way to do that than to draw a parallel to Google–good call.

What I find ironic is that Google doesn’t–the last time I did research, at least–want to have their name turned into a verb since common words can’t be copyrighted. They, not surprisingly, want to hold on to their copyright. Meanwhile, Yellowbook is actively pursuing a transition into verb-ville.


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