Category Archives: language
Tsunami is a Thrilling Prospect?
Anytime I hear Quicksilver President and CEO Bob McNight say “A tsunami in surfing is a thrilling prospect, but the tsunami in business is terrifying” in an advertisement, I am shocked that something so stupid and insensitive is used as … Continue reading
Comfort-Coated Goodness
I doubt that many people who started on the career path of marketing ever dreamed of the day when they would need to promote a laxative, and it’s not exactly the type of product that’s easy to market. We know … Continue reading
Rarely Is Hardly Ever
The rarely ever grammar goof is really just a hybrid of rarely and hardly ever, which both mean the same thing; thus, together, they create a type of redundancy. Use either rarely OR hardly ever, not rarely ever. I rarely … Continue reading
More Language Pet Peeves
I always like to say that everyone has at least one pet peeve, and based on the number of comments that we’ve received on the Your Pet Peeves page, I’m obviously right! We’ve decided to occasionally highlight some of your … Continue reading
Hot as a Firecracker for the Fourth of July
Language and meteorology are intertwined, of course, since communicating the forecast accurately is just about as important as getting the forecast accurate in the first place, and cliches in meteorology are as ineffective (and annoying) as they are in any … Continue reading
Is it Disorganized or Unorganized? What a Mess!
A reader wrote to us to say that she’s heard, on several occasions, people in the media use the word unorganized when they should have used disorganized. If something (or someONE) is a mess, thus creating a difficult situation, then … Continue reading
Yellowbook It
I recently wrote a post about the expanding usage of google it (Googled It on Youtube), but now Yellowbook is actively trying to turn the name of its company into a verb by suggesting that people should yellowbook it when … Continue reading
Googled It on Youtube
That’s right, ladies and gentlemen. I actually heard someone say “I googled it on Youtube.” Google, of course, is a search engine, not a verb. If it were a verb, it would most likely mean to search for something on … Continue reading
Tornadoes Versus Reports of Tornadoes
While you’ll most likely hear both the number of tornadoes and the number of reports of tornadoes in the media this weekend, these terms are not synonymous. Rather than go into that explanation here, I’ll refer you to the literally, … Continue reading
Thoughtful Sports Figure?
We usually give examples of poor communication in the blog, but I recently heard a quote from an unusually candid and thoughtful sports figure. Since sports personalities usually answer in nothing but cliches, I thought the exception was worth noting. … Continue reading


